Impactful Campaigns For Business For A Fair Minimum Wage
Focus Areas: National Advocacy, Statewide Campaigns, Public Awareness
“With EMC Communications on our team, we’ve raised the minimum wage in numerous states across the country and Washington, D.C. — including winning a $15 minimum wage in Florida this year! The November ballot measure needed a supermajority to succeed, and it passed with tremendous public support. The team’s tireless campaign efforts, media relationships and messaging smarts have helped us win repeatedly, whether it was via ballot initiative or legislative effort.”
Opportunity
Business for a Fair Minimum Wage is a game-changing national network of business owners and executives who believe a fair minimum wage makes good business sense. Getting the media to actually hear the message that business owners want to raise the minimum wage and pay their workers more requires skilled strategy, breakthrough messaging, and persuasive spokespeople to deliver the message.
Results So Far
- Raised minimum wage in multiple states, including Florida and Virginia in 2020, and Missouri and Arkansas in 2018.
- Demonstrated a consistent track record of success in advocating for fair wages across diverse regions.
- Secured hundreds of original media placements across various platforms.
- Thousands of pick-ups, indicating widespread dissemination of the fair wage message.
- Featured in national outlets like the New York Times, Associated Press, Washington Post, and Wall Street Journal.
Solution
EMC Communications works with Business for a Fair Minimum Wage to build national and statewide benches of business spokespeople in favor of raising the minimum wage. We help devise and lead earned-media campaigns across cities, states, and the nation, deploying spokespeople in multi-channel campaigns spanning television, radio, print, and podcasts.
Through strategic planning and execution, the earned media efforts have garnered widespread attention, contributing to impactful policy changes and fostering a positive dialogue.
Earned Media Summary
In the pursuit of advancing the cause for fair wages, EMC Communications, in partnership with Business for a Fair Minimum Wage, has achieved remarkable milestones through its earned media endeavors. Firstly, we spearheaded triumphant campaigns that successfully raised the minimum wage in various states, showcasing their adept use of media as a powerful tool for influencing public opinion and enacting policy change. We were able to curate a diverse array of influential spokespeople, ranging from executives of well-known brands to local business owners. This strategic approach ensured a comprehensive and authentic representation of voices advocating for fair wages, thereby enhancing the credibility and impact of the media campaigns.
The earned media initiatives orchestrated by EMC resulted in an extensive and impactful reach. With hundreds of original placements in renowned national outlets such as the New York Times, Associated Press, Washington Post, and Wall Street Journal, the campaign’s resonance extended to crucial state and local outlets. This broad coverage amplified the message across diverse audiences and regions, contributing to a widespread understanding of the economic benefits associated with a fair minimum wage.
