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Boosting Sempervirens Fund's Public Profile and Mission

Focus Areas: Conservation, Redwood Forest Protection

EMC Communications’ public relations expertise is certainly exceptional. But for our organization, the greatest value may be in the partnership, from developing media strategy to promoting key organization initiatives, message development, and media relations, EMC Communications can and will do it all.


In 2020, a massive fire in Big Basin Redwoods State Park, home to ancient, majestic, and beloved redwoods, generated global attention and generosity toward Sempervirens Fund, California’s first land trust dedicated exclusively to protecting the redwood forests of the Santa Cruz Mountains. To make the most of this momentum, Sempervirens Fund partnered with EMC Communications in 2022 to strengthen its public profile and keep its mission in the spotlight.

Results So Far

  • 160 media placements across regional and targeted trade media, reaching over 3.1 million unique views and garnering more than 10,000 online engagements
  • 29 press releases, media statements, and media availabilities
  • 10 radio appearances or mentions
  • 6 TV appearances or stories
  • 2 op-eds placed in the San Jose Mercury News


EMC Communications provided comprehensive communications support to Sempervirens Fund, developing media strategies to promote key organization initiatives, crafting messages, and managing media relations to bolster awareness and support fundraising goals.

EMC Communications played a crucial role in promoting Sempervirens Fund’s reputation as a leader in California’s conservation space and a preeminent land trust for redwood forests.

Earned Media Summary

Earned coverage spanned national outlets including the Washington Post, San Francisco Bay Area TV stations, regional newspapers, regional radio, local outlets, and top-tier nature publications. Coverage focused on topics, including the recovery of endangered coho salmon made possible by Sempervirens Fund stewardship, a Guinness World Records title for tree hugging, a unique conservation partnership with YMCA that will preserve hundreds of acres of redwoods forever, California’s super bloom, and the two-year anniversary and recovery progress following the Big Basin Fire.