MEDIA TRAINING

Media training bridges the gap between understanding the diverse media landscape and conveying your message effectively. It’s about shaping your story in a way that resonates, regardless of the medium.

Through this training, your organization can articulate its goals and values in narratives that not only inform but also engage, making your brand voice clear and compelling.

Understanding Media Dynamics
Learn the “rules of the road” for different media formats—from print and broadcast to podcasts and digital platforms. Understand what journalists need, how to meet their expectations, and how to maximize the likelihood of favorable coverage and key message pickup.

Steering the Conversation
Gain essential techniques including “bridging” and “pivoting” to handle challenging questions while staying on message. We tailor scenarios to the specific issues and questions most relevant to your organization.

Commanding On-Camera Presence
Build confidence for television, video, and virtual interviews. Learn the technical fundamentals including optimal interview locations, background selection, lighting setup for Zoom, camera positioning, and wardrobe choices for both virtual and in-person appearances.

Managing Tough Moments
Develop the skills to address misconceptions, handle skeptical reporters, and transform potential setbacks into opportunities to reinforce your narrative and values.

Amplifying Your Mission
Craft compelling talking points that reflect your organization’s purpose and resonate with your audiences. Learn to tell stories that don’t just inform, but inspire action and create lasting impact.

Managing The Narrative

Harness the capability to structure your message, presenting clear and persuasive viewpoints, thereby enhancing your brand’s presence in public discourse.

Establishing Authority And Trust

Regular and effective media interactions can elevate your brand’s standing, marking it as a trusted voice in the industry. Build respect and trustworthiness, solidifying your position in the market.

Engaging Diverse Audiences

Excel in media interactions to connect with a wider range of stakeholders. Benefit from this expanded reach by effectively engaging across multiple media avenues.

Crisis Management

Our curriculum prepares your team for prompt and appropriate responses, reducing potential fallouts. Foster a sense of confidence and preparedness, empowering them to tackle challenging media scenarios with ease.

We aim to elevate your organization’s media relations from standard to stand out.

Group Media Training

Our 90-minute group sessions equip your team of executives, subject matter experts, and spokespeople with essential media skills:

• Media rules of the road (What does “off the record” really mean and when should you use it?)
• Format-specific expectations for print, TV, radio, and podcasts
• Techniques for pivoting and bridging to manage tough questions
• Practice interviews with real-time feedback
• Media mechanics checklist
• Interactive Q&A

Perfect for organizations looking to prepare multiple spokespeople or build media capacity across leadership teams.

Custom Executive Coaching

Our in-depth coaching program provides personalized training for CEOs and senior leaders who are primary organizational spokespeople:

‘Get Smart’ Session
We begin by understanding your goals, challenges, and existing media presence. This includes a detailed performance analysis of your previous interviews, identifying current strengths and opportunities for growth.

Custom Messaging Playbook
Receive clear, compelling talking points on your core issues and organizational narrative, specifically designed for media interviews.

Media Mechanics Training
Build essential skills for on-camera presence in both virtual and in-person appearances.

Intensive Coaching Sessions
Multiple one-hour sessions featuring mock interviews tailored to the scenarios and tough questions most relevant to your work, with real-time feedback.

Performance Analysis & Success Roadmap
Get actionable feedback on recorded practice interviews, plus a comprehensive roadmap highlighting your strengths, areas for growth, and specific recommendations for continued development.

Partnering with EMC Communications connects you to experts versed in the intricate dynamics of contemporary media.

Comprehensive Expertise: Our team, with backgrounds spanning corporate sectors, governmental affairs, journalism, and more, ensures a holistic media training experience.

Customized Approach: Understanding that every company has its unique essence, we move away from generic solutions. We custom-fit our training to resonate with your company’s ethos, goals, and specific media engagement requirements.

Results-Oriented: Our focus is not just on imparting skills but on empowering you. We assist in molding public perception in a way that supports your business objectives, leading to measurable, meaningful outcomes.

Ongoing Partnership and Support: We view media training as an ongoing journey, not a one-off event. With this perspective, we offer sustained support, aiding your team in adapting to the fluid media landscape.